Pre-Paid Legal Leads - 3 Strategies, Which One Is Most Productive?

Prepaid Legal leads can make the difference between success and defeat in your business. But, not all leads are born equal.
Whether you decide to buy leads or generate your own, there are 3 main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Potential customers. These prospects are interested in one of your products or services. If happy, they may be delicately introduced to your program with reasonable success. But, they didn't start with an interest in making a profit, and they're going to need a lot of teaching.
2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be serious, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your job will be to find the serious ones, allay their concerns and guide them into your program.
3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their money by becoming a member of a program.
The finest prepaid legal leads are those in the third group: active MLMers.
Why?
Well, as mentioned above, you are certain they have an interest in making money with network marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such silly questions. They're past that; they know better.
They also understand the industry better than someone who's never been in network marketing. So, once they become a member of your team and get up to speed, they'll yield results much quicker (and with less guidance) than the average person.
Lastly, they likely know other active MLMers: their upline, front line, and even cross-line people they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your organization.
They're in an opportunity, though, and not necessarily looking to get started in something new. It's your job to gently, and carefully, pique their interest without setting off any landmines.
The best way to do this is to start with an offer that assists them in their existing business... something not even related to your business. Something generic, like marketing tools or education.
Secure their trust, and demonstrate your worth to them by assisting them to move forward with their existing program. Show them that, unlike their existing upline, you are teaching them things that produce results. But make it understood that the only people who get your real focus are the people contributing to your financial success.
At that point, getting started with your organization will be the next reasonable step.
In summary, you can pursue potential customers, you can go after opportunity seekers, or you can target active network marketers. Of the three, active network marketers have the utmost potential to explode your organization with the least effort. Focus your effort there, and your business will be transformed.
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